Journal
Notes on logos, branding, packaging and print
Written from our studio floor in Okhla, New Delhi — what actually works, what fails on press, and what we would do differently. 55 articles and counting.
Packaging
Rushk Craft Chocolate: designing a bean-to-bar packaging system
Six flavours, one shelf, two seconds of attention. Here is how we built the Rushk craft chocolate packaging system from dieline to print-ready artwork — and what it taught us about designing for a range instead of a single pack.
4 min read
Packaging
Mirage Attars: packaging, product imagery and a website that sells fragrance
You cannot smell a website. That single constraint shaped everything we did for Mirage Attars — the boxes, the product shots and the online store that has to carry a scent using nothing but images.
3 min read
Packaging
Village2Urban: designing and printing labels for a whole FMCG range
Cold-pressed oils, vinegars, murabba, jaggery, saffron, teas and premium dates — dozens of SKUs across bottles, jars and tubs. Here is how one label system kept it all looking like one brand.
3 min read
Local & Delhi NCR
Zakat Centre India: a yearly signage programme from design to installation
Every year, Zakat Centre India needs a venue to look like one organisation — canopy to hoarding to light board. Here is how we run that programme end to end: design, print, and installation on the ground.
3 min read
Local & Delhi NCR
Best Logo Design Company in Delhi: What to Look For
Delhi has no shortage of logo studios. The best logo design company Delhi businesses should hire is judged on files, not portfolios alone.
3 min read
Local & Delhi NCR
Premium Business Card Printing in Delhi NCR: Spot UV, Gold Foil, Embossing & Velvet Finish
What spot UV, gold foil, embossing and velvet lamination actually do to a card, which paper weight to ask for, and how we print them in Okhla.
6 min read
Local & Delhi NCR
Branding Tips for Small Businesses in Delhi
Branding Delhi small businesses actually need is cheaper and more disciplined than most people expect. Here is what to prioritise first.
3 min read
Brand Identity
Brand Identity Checklist for Startups
A no-nonsense brand identity checklist for founders, based on what actually trips up early-stage businesses.
3 min read
Local & Delhi NCR
Why Businesses Choose iGrid Creative Works for Logo Design
No awards page, no stock team photos. Here is the actual reason clients pick this studio, and the reason some of them shouldn't.
3 min read
Logo Design
Frequently Asked Questions About Logo Design
The questions clients actually ask us before, during and after a logo project, answered without the usual sales spin.
3 min read
Logo Design
Modern Logo Design Trends in 2026
Logo design trends move fast, but not all of them deserve a place on your business card. Here is what I am actually seeing work in 2026.
3 min read
Industry
Logo Design for Interior Designers
Interior designers sell taste, and their logo is the first sample of it a client sees. Here's how to get an interior design logo right.
2 min read
Brand Identity
How to Build a Memorable Brand Identity
Memorable brand identity usually comes from restraint and repetition, not from trying to be the loudest thing on the shelf.
2 min read
Local & Delhi NCR
How Much Does Logo Design Cost in Delhi?
Quotes in Delhi run from ₹500 to ₹1,50,000 for what looks like the same deliverable. Here is what actually sits behind each price bracket.
4 min read
Brand Identity
How to Name Your Brand Before Designing a Logo
Half the logo briefs that go wrong were never really logo problems. They were brand naming problems nobody caught in time.
3 min read
Industry
Logo Design for Healthcare Businesses
A clinic logo appears on a regulatory nameplate before it ever appears on a prescription pad. That order of priority changes the design.
3 min read
Local & Delhi NCR
Branding Strategies for Businesses in Gurgaon
Gurgaon businesses often over-invest in a polished pitch deck logo and under-invest in how the brand behaves outside a screen. Here is a better way to plan it.
2 min read
Brand Identity
Why Brand Guidelines Matter for Every Business
Brand guidelines get dismissed as corporate paperwork, but the small businesses who skip them pay for it in inconsistency.
3 min read
Logo Design
Minimal Logo vs Detailed Logo: Which Is Better?
Minimal logo design gets treated like the default correct answer, but the right choice depends on where and how small your mark actually has to work.
3 min read
Industry
Logo Design for Clothing Brands
A clothing logo has to work on a woven label and an embroidered collar, not just an Instagram grid. Here is what that changes about the design.
3 min read
Local & Delhi NCR
Top Branding Agency in Delhi: Choosing the Right Partner
Delhi has no shortage of agencies calling themselves branding experts. Here is what separates the ones worth hiring from the ones reselling stock templates.
3 min read
Web & UI/UX
How Good UI/UX Improves Business Growth
A confusing website costs you customers before they even see your product. Here is how UI UX design actually moves revenue.
3 min read
Industry
Logo Design for Educational Institutes
A school logo has to survive ten years of prospectuses, uniform crests and gate signage without looking dated by year three.
3 min read
Industry
Logo Design for Construction Companies
Construction company logos get judged on a site board in full sun, not on a laptop screen. Here's how to design one that actually holds up.
2 min read
Local & Delhi NCR
How Businesses in Noida Can Build a Strong Brand
Noida's mix of corporate offices, D2C brands and manufacturing units all need branding, but rarely the same kind. Here is how to think about it.
2 min read
Brand Identity
How to Create a Brand That Customers Remember
Most brands are forgettable because they try to say everything. A good branding strategy picks one thing and repeats it.
3 min read
Brand Identity
What Is Included in a Brand Identity Package?
When someone asks what a brand identity package includes, the honest answer is a specific list, not a vague promise.
2 min read
Industry
Logo Design for Real Estate Companies
A real estate logo spends most of its life forty feet up on a hoarding, not on a website. That distance changes everything about how you draw it.
3 min read
Local & Delhi NCR
How to Choose the Right Logo Designer in Delhi
Finding a good logo designer in Delhi is less about portfolios and more about the questions you ask before you sign anything.
3 min read
Packaging
Product Packaging Design Trends for Modern Brands
Some packaging trends solve real problems. Others are Pinterest-driven fashion that ages badly once the trend moves on.
3 min read
Packaging
How to Design Packaging That Sells Products
Packaging design that sells is less about the artwork on the front and more about how honestly it solves a shelf problem.
3 min read
Industry
Logo Design for Restaurants: Best Practices
A restaurant logo has to survive more surfaces than almost any other kind of mark. Here's what actually holds up across menu, signage and packaging.
2 min read
Logo Design
How to Prepare the Perfect Logo Design Brief
Most delays in logo projects come from a thin brief, not a slow designer. Here is what to hand over before the first concept is sketched.
3 min read
Local & Delhi NCR
Why Local Businesses Need Professional Branding
Small local businesses assume branding is for big companies with big budgets. In practice, a local business often needs it more, and sooner.
2 min read
Brand Identity
Why First Impressions Matter in Business Branding
Customers decide whether to trust a business before they read a word of the pitch. First impression branding is that decision.
3 min read
Web & UI/UX
Common Website Design Mistakes That Reduce Conversions
Most conversion-killing website design mistakes have nothing to do with taste. They're speed, navigation and tap target problems hiding in plain sight.
3 min read
Brand Identity
Branding Mistakes Small Businesses Should Avoid
Most branding mistakes we fix aren't taste problems. They're technical shortcuts that quietly cost a business money later.
3 min read
Web & UI/UX
Essential Features Every Business Website Should Have
Most business websites are missing three or four unglamorous features that would drive more enquiries than any redesign would.
3 min read
Brand Identity
How Brand Identity Helps Increase Customer Trust
Trust is formed before a word is exchanged. Brand identity design is what does that early, silent work for a business.
2 min read
Logo Design
Why Every Startup Needs a Professional Logo
Skipping startup logo design to save money is one of the most common false economies I see founders make, and I say that as someone who could benefit from them skipping it.
3 min read
Brand Identity
When Should You Rebrand Your Business?
Not every outdated logo needs a rebrand. Sometimes the business has genuinely changed, and sometimes it just needs a tune-up.
3 min read
Web & UI/UX
WordPress vs Shopify: Which Platform Is Right for You?
WordPress vs Shopify is not about which is better. It's about which mistake you'd rather deal with later — plugin bloat or platform lock-in.
3 min read
Logo Design
How a Strong Logo Builds Customer Trust
A logo is a trust shortcut. Professional logo design earns that shortcut; a rushed one spends it before the business even opens.
3 min read
Web & UI/UX
Why Every Business Needs a Professional Website
An Instagram page is not a website. If a customer cannot find your hours, your services and proof you are real in ten seconds, they move on.
3 min read
Brand Identity
Why Consistent Branding Increases Sales
A brand that looks different on every touchpoint asks customers to work harder to trust it. Consistency removes that friction.
3 min read
Logo Design
The Complete Logo Design Process Explained
A walk through our logo design process, from the first WhatsApp brief to the folder of files a client walks away with.
3 min read
Brand Identity
Logo vs Brand Identity: What's the Difference?
A logo is a mark. A brand identity is the whole system around it. Here is where the line actually sits, and why the confusion costs businesses money.
3 min read
Web & UI/UX
Website Design vs Website Development: What's the Difference?
A design file is not a website. Here is what actually separates website design from website development, and why mixing them up costs you time.
3 min read
Logo Design
15 Logo Design Mistakes That Hurt Your Brand
After five years of fixing other people's logos, these fifteen logo design mistakes are the ones I see on repeat, and most of them are avoidable in the brief stage.
3 min read
Packaging
Packaging Design vs Label Design
Clients ask for a label when they need packaging, and ask for packaging when a label would do. Here is how to tell which one you actually need.
3 min read
Brand Identity
How Typography Shapes Your Brand Identity
The typeface you pick says more about your business than most founders realise, and bad kerning undoes good design fast.
3 min read
Packaging
Why Packaging Is Your Silent Salesperson
Nobody reads your USP on a shelf. They pick up the box that looks like it was made by people who cared. That is product packaging branding doing its job.
3 min read
Brand Identity
How Color Psychology Influences Brand Perception
Colour is not decoration. It is the first signal a customer reads, often before they register your name.
3 min read
Logo Design
Why Cheap Logo Design Can Cost Your Business More
Affordable logo design and cheap logo design are not the same thing. One saves you money, the other just delays the bill.
3 min read
Logo Design
What Makes a Great Logo? 10 Principles Every Business Should Know
A good logo is not the one you like most on your monitor. Here are the ten logo design principles I check before any mark leaves my studio.
3 min read