Logo design · Chicago

Logo Design Company in Chicago

Chicago has a genuinely good design history and clients there tend to notice craft — spacing, letterform, restraint. We like that pressure.

Our approach is type-led: get the wordmark right first, then decide whether a symbol earns its place at all. Plenty of strong brands never need one.

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Why brands in Chicago work with us

Typography first

Most weak logos are weak because the type was chosen, not drawn. We adjust or draw the letterforms so the wordmark stands on its own.

Built to last past the trend cycle

We avoid whatever visual tic is dominating design feeds this year. The mark should still be fine in ten.

Complete, no-drama handover

Everything you need in one folder, correctly named, with colour values you can hand to any vendor.

What you get

Everything handed over, nothing held back.

  • Written brief and reference review
  • 3 typographic or symbol directions
  • Two refinement rounds
  • AI, EPS, SVG, PDF, PNG files
  • Monochrome, reversed and icon crops
  • Colour and typography specification
  • Guidelines sheet

Frequently asked

Do I need a symbol as well as a wordmark?

Not always. We'll tell you honestly if a wordmark alone is stronger for your business — a symbol you never use is wasted money.

Can you refresh an existing logo?

Yes. Sometimes the right job is careful correction of spacing, weight and colour rather than a full replacement.

What's the timeline?

First concepts inside a week; complete handover in two to three weeks typically.

logo design Chicagomodern logo designminimal logo design

See more of our work on the projects page or read about our full service list.

Ready when you are

Tell us about your brand.

A one-line WhatsApp is enough to start. We reply with a fixed quote.