Frequently Asked Questions About Logo Design

How long does a logo project take?

A logo-only project usually takes ten to fifteen working days from a confirmed brief to final files, spread across concept presentation, one or two rounds of revision, and file handover. A full identity system with stationery and packaging takes longer, often three to five weeks, because there are more touchpoints to design and check.

How many logo concepts will I see?

We present two or three genuinely different directions, not three colour variations of the same idea. Showing ten weak options wastes everyone's time; a client cannot meaningfully choose between concepts that all say the same thing differently.

What files do I actually get at the end?

You should receive editable vector source files (AI, CDR or SVG), an EPS, high-resolution transparent PNGs, a one-colour black version, a reversed white version, and a simplified version for small sizes like embroidery or app icons. If a studio only hands you a JPG, ask why before you pay the final invoice.

Do I own the copyright once I pay?

Yes, full copyright transfers to you once the project is paid for in full. Get this in writing before starting, because a handful of studios quietly retain rights or reuse elements across clients, and that should be settled upfront, not discovered later.

Can you redesign a logo I already have?

We can, and we do this often, usually for businesses whose original logo only exists as a low-resolution image with no source file. A redesign is treated as a fresh project rather than a patch job, because rebuilding vector work from a flattened PNG properly means redrawing it anyway.

What software do you use?

Mostly CorelDraw and Affinity Designer for vector construction, along with the Adobe Creative Suite where a client's downstream vendor specifically needs Adobe-native files. We hand over whichever format your printer or embroidery vendor actually asks for.

Do you design just the logo or the full brand identity?

Both, depending on what you need. Some clients genuinely only need a clean logo mark. Others need the full system: business cards, letterheads, packaging, signage artwork and a guideline document. We will tell you honestly which one your business actually needs rather than upselling the bigger package by default.

How much does a logo cost?

It depends heavily on scope, but expect anywhere from a few thousand rupees for a simple wordmark to well over a lakh for a full identity system with packaging and stationery. We have written a longer breakdown of this on our blog if you want the specific brackets.

Can you print what you design?

Yes, and this is one of the reasons clients come to us specifically. Design and print sit under one roof at our Okhla studio, so we can proof colours on the actual paper or material before a large print run goes out, rather than guessing from a screen.

What if I don't like any of the initial concepts?

This happens occasionally, and it usually means the brief missed something important rather than that the designer failed. We go back to the brief conversation, figure out what was misread, and present a fresh direction rather than tweaking concepts nobody wanted in the first place.

Do you sign an NDA before seeing my idea?

We are happy to sign a straightforward NDA if a client requests one, though most logo briefs are not the sort of confidential trade secret that needs heavy legal cover. We take confidentiality seriously either way.

How do I start?

Message us on WhatsApp with your business name, what the logo needs to work on first, and your rough budget. We will tell you plainly what is realistic before you commit to anything.