Village2Urban — label design and printing for a 12-SKU FMCG range

The challenge

The range spans bottles, jars and tubs of different diameters, and each carries mandatory FSSAI, nutrition, batch and weight information. Designing each label separately would have produced twelve unrelated products on the same shelf. The client also needed the labels printed and delivered, not just designed.

Our approach

We fixed one label architecture — brand block, product name, sourcing line, then the compliance panel in a consistent position — and let only the product illustration and accent colour change between SKUs. Every label was drawn to the actual container dieline, with wrap allowance and curvature checked on a physical proof before the run. We handled the printing ourselves, so the artwork and the finished sticker never drifted apart.